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GLOBALIZATION AND PRICING

Name: GLOBALIZATION AND PRICING
Brand: LAP Lambert Academic Publishing
SKU: 06855954
Price: 17426 HUF
Availability: InStock
Author: Nancy Agneta
ISBN: 9783659268625

THE IMPACT OF GLOBALIZATION ON PRICING DECISIONS IN FREIGHT AND LOGISTICS INDUSTRY

Nancy Agneta

Eston Odongo

Language

English

Book Paperback

Libristo code: 06855954

Publishers LAP Lambert Academic Publishing, November 2011

Choosing a pricing objective and a related strategy requires one to carefully consider the company s... Full description

Libristo code: 06855954

116 b

17 426 Ft

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Choosing a pricing objective and a related strategy requires one to carefully consider the company s business and financial goals, the state of the market, and the products and prices of the competition. Choosing an objective and strategies that are appropriate for the company at the current time does not prevent a business manager from changing objectives or employing different strategies in the future as business grows or changes. The key question that managers should ask themselves when setting the right price for its products is this: Is the good or service priced to attract the mass of target buyers so that they have a compelling ability to pay for the product?