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Global Perspectives on International Advertising

Name: Global Perspectives on International Advertising
Brand: IGI Global
SKU: 37078878
Price: 131930 HUF
Availability: InStock
Author: KROM
ISBN: 9781799896722

KROM

Language

English

Book Hardback

Libristo code: 37078878

Publishers IGI Global, February 2022

International advertising is an important discipline in social sciences studies and though many book... Full description

Libristo code: 37078878

874 b

131 930 Ft

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International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.