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Global Motivations

Name: Global Motivations
Brand: University Press of America
SKU: 04914184
Price: 40273 HUF
Availability: InStock
Author: Jonathan S. Russ
ISBN: 9780761839309

Honda, Toyota, and the Drive Toward American Manufacturing

Jonathan S. Russ

Language

English

Book Hardback

Libristo code: 04914184

Publishers University Press of America, November 2008

Global Motivations analyzes the histories of Honda and Toyota as transplant automobile manufacturers... Full description

Libristo code: 04914184

267 b

40 273 Ft

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Global Motivations analyzes the histories of Honda and Toyota as transplant automobile manufacturers in the United States. This book considers the historical, cultural, legal, and labor experiences of the two firms as they became established on the American industrial landscape. Comprised of three main themes, Global Motivations develops a thorough argument that Toyota and Honda were trendsetters as transplant manufacturers. Chronicling the broad histories of Toyota and Honda, analyzing the site selection process and expansion of companies' manufacturing facilities in the United States, and lastly turning to labor relations and management techniques, Professor Jonathan Russ supports his thesis that an automobile industry was viable in the U.S., even if American auto companies were in peril.