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Global e-commerce

Name: Global e-commerce
Brand: Cambridge University Press
SKU: 02051320
Price: 22590 HUF
Availability: InStock
Author: Kenneth L. KraemerJason DedrickNigel P. MelvilleKevin Zhu
ISBN: 9781107403468

Impacts of National Environment and Policy

Kenneth L. KraemerJason DedrickNigel P. MelvilleKevin Zhu

Language

English

Book Paperback

Libristo code: 02051320

Publishers Cambridge University Press, September 2011

Are the Internet and e-commerce truly revolutionizing business practice? This book, first published... Full description

Libristo code: 02051320

153 b

22 590 Ft

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Are the Internet and e-commerce truly revolutionizing business practice? This book, first published in 2006, explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.