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Global Diversity

Name: Global Diversity
Brand: John Murray Press
SKU: 05024485
Price: 11004 HUF
Availability: InStock
Author: Ernest Gundling
ISBN: 9781904838265

Winning Customers and Engaging Employees within World Markets

Ernest Gundling

Anita Zanchettin

Language

English

Book Paperback

Libristo code: 05024485

Publishers John Murray Press, September 2006

Managing global business requires that leaders and managers fully understand the differences that ex... Full description

Libristo code: 05024485

75 b

11 004 Ft

50 % chance We search the world When will I receive my book?

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Managing global business requires that leaders and managers fully understand the differences that exist within countries as well as between then. To succeed in China, knowledge of the local culture is essential. But what culture? The most successful business strategies rely on embracing the diversity in local customers, employees and suppliers.