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Global Brand Management
Language
English
English
Book
Paperback
In today's hyper-connected world, any brand with a website or digital presence is 'global' by its ve...
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Libristo code: 22531761
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In today's hyper-connected world, any brand with a website or digital presence is 'global' by its very definition; yet in practice it takes an enormous amount of strategic planning and adaptability to successfully manage an international brand. Gl
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About the book
Full name
Global Brand Management
Author
Laurence Minsky, Ilan Geva
Language
English
English
Binding
Book - Paperback
Date of issue
2019
Number of pages
328
EAN
9780749483609
ISBN
0749483601
Libristo code
22531761
Publishers
Kogan Page Ltd
Weight
584
Dimensions
239 x 170 x 20
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