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Glencoe Marketing Essentials

Name: Glencoe Marketing Essentials
Brand: GLENCOE SECONDARY
SKU: 11309510
Price: 55566 HUF
Availability: InStock
Author: Lois Schneider Farese
ISBN: 9780078612572

Lois Schneider Farese

Grady Kimbrell

Carl A. Woloszyk

Language

English

Book Hardback

Libristo code: 11309510

Publishers GLENCOE SECONDARY, March 2005

"Marketing Essentials" is the top selling book in marketing education because it's clear, it's compr... Full description

Libristo code: 11309510

372 b

55 566 Ft

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"Marketing Essentials" is the top selling book in marketing education because it's clear, it's comprehensive, and it gives teachers the support materials they need. This popular text has been revised to include chapters on the most current topics in marketing, including e-marketing, marketing ethics, and international and cross-cultural marketing. Your students will get a step-by-step introduction to creating marketing plans, and DECA prep activities that help students feel more confident using the skills they've learned.