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Language
English
English
Book
Paperback
Generation Y is the technical term describing people born between the cohorts 1977 and 1994. Because...
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Libristo code: 01892365
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Generation Y is the technical term describing people born between the cohorts 1977 and 1994. Because of the constantly changing macro environment, Generation Y differs from predecessor cohorts and is, inter alia, more critical towards marketing communications but highly values recommendations from others; WOM. As prospects may or not share experiences with others, this book explains what motivates Generation Y to generate word of mouth.
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About the book
Full name
Generation Y
Author
Christoph Neuhold
Language
English
English
Binding
Book - Paperback
Date of issue
2012
Number of pages
136
EAN
9783869243658
Libristo code
01892365
Publishers
AVM Akademische Verlagsgemeinschaft
Weight
188
Dimensions
150 x 210 x 10
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