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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Gen X

Name: Gen X
Brand: Redwood Publishing, LLC
SKU: 48219567
Price: 6956 HUF
Availability: InStock
Author: Julia Fitzgerald
ISBN: 9781966333081

Julia Fitzgerald

Language

English

Book Paperback

Libristo code: 48219567

Publishers Redwood Publishing, LLC, March 2025

UNLOCKING THE $2.4 TRILLION GEN X OPPORTUNITYGen X: The X Factor for Growth shines a spotlight on th... Full description

Libristo code: 48219567

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6 956 Ft

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UNLOCKING THE $2.4 TRILLION GEN X OPPORTUNITY

Gen X: The X Factor for Growth shines a spotlight on the 65 million Americans born between 1965 and 1980-an overlooked powerhouse with $2.4 trillion in annual spending power. Representing over 30% of the workforce, Gen Xers juggle funding their kids' education, caring for aging parents, and financing everyone's mobile plans. They're also the OGs of technology, shaping the digital revolution from the dot-com era to the rise of AI. And, notably, more than 50% of Fortune 500 CEOs are Gen Xers.

So why isn't anyone talking about them?

Often dismissed as the "lost generation," Gen X is quietly redefining Work, pioneering new Wealth-building strategies, and driving the Wellness revolution. This book reveals the untapped potential of this dynamic cohort through case studies, data-driven insights, and go-to-market strategies.

Discover how Gen Xers' loyalty, adaptability, and purchasing power can transform your business. Gen X: The X Factor for Growth is the guide to leveraging this overlooked economic force for unparalleled impact.