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From Marginal to Mainstream

Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First

Language EnglishEnglish
Book Paperback
Book From Marginal to Mainstream Helen Edwards
Libristo code: 38500753
Publishers Kogan Page Ltd, February 2023
Understand how legacy and mainstream brands from B2B and B2C through to product and service companie...
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Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the energy of marginal brands and learn from their growth and innovation.

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About the book

Full name From Marginal to Mainstream
Author Helen Edwards
Language English
Binding Book - Paperback
Date of issue 2023
Number of pages 264
EAN 9781398604315
Libristo code 38500753
Publishers Kogan Page Ltd
Weight 402
Dimensions 156 x 234

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Brands & branding
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