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Focus Group Methodology

Language EnglishEnglish
Book Paperback
Book Focus Group Methodology Pranee Liamputtong
Libristo code: 04351365
Publishers SAGE Publications Ltd, March 2011
"Focus Group Methodology" is an introductory text which leads readers through the entire process of... Full description
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13 741 Ft
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"Focus Group Methodology" is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews to analysing data and presenting the findings. It also includes discussions on cross-cultural and virtual focus group. Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research. Like her previous book, Researching the Vulnerable, Liamputtong's latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as women, men, older people, children and ethnic groups - and anybody who is engaging in cross-cultural research. Illustrated with case studies and examples throughout, this is a perfect introduction to focus group methods for students and new researchers alike.

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About the book

Full name Focus Group Methodology
Author Pranee Liamputtong
Language English
Binding Book - Paperback
Date of issue 2011
Number of pages 224
EAN 9781847879097
ISBN 1847879098
Libristo code 04351365
Publishers SAGE Publications Ltd
Weight 382
Dimensions 169 x 242 x 13

Categories

Society & Social Sciences > Sociology & anthropology > Sociology > Social research & statistics
Reference, Information & Interdisciplinary subjects > Research & information: general > Research methods: general
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