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Flagship Marketing

Name: Flagship Marketing
Brand: Taylor & Francis Ltd
SKU: 06689142
Price: 113281 HUF
Availability: InStock
Author: Tony Kent
ISBN: 9780415436021

Concepts and places

Tony Kent

Language

English

Book Hardback

Libristo code: 06689142

Publishers Taylor & Francis Ltd, November 2009

Flagships are the physical apogee of consumerism, places where brand experiences are most defined an... Full description

Libristo code: 06689142

757 b

113 281 Ft

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Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practise.