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Fake Stuff
Language
English
English
Book
Paperback
Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the...
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Libristo code: 04345355
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Yi-Chieh Lin reveals how the entrepreneurial energy of emerging markets, such as China, includes the opportunity to profit from fake stuff, that is counterfeit goods that rely on our fascination with brand names. Students will discover how the names and logos embroidered and printed on their own clothes carry their own price tag above and beyond the use value of the products themselves. The book provides a wonderful introduction for students to global markets and their role in determining how they function.
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About the book
Full name
Fake Stuff
Author
Yi-Chieh Jessica Lin
Language
English
English
Binding
Book - Paperback
Date of issue
2011
Number of pages
92
EAN
9780415883030
ISBN
0415883032
Libristo code
04345355
Publishers
Taylor & Francis Ltd
Weight
210
Dimensions
179 x 254 x 7
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