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Expressive Organization

Name: Expressive Organization
Brand: Oxford University Press
SKU: 04442951
Price: 21527 HUF
Availability: InStock
Author: Majken Schultz
ISBN: 9780198297796

Majken Schultz

Language

English

Book Paperback

Libristo code: 04442951

Publishers Oxford University Press, August 2000

This book challenges current beliefs about organizational identity, reputation, and branding. It con... Full description

Libristo code: 04442951

148 b

21 527 Ft

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This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.