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Export Practice and Management

Language EnglishEnglish
Book Paperback
Book Export Practice and Management Alan E. Branch
Libristo code: 04605849
Publishers Chapman and Hall, October 1993
"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice"... Full description
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"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.

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About the book

Full name Export Practice and Management
Author Alan E. Branch
Language English
Binding Book - Paperback
Date of issue 1993
Number of pages 456
EAN 9780412415302
ISBN 0412415305
Libristo code 04605849
Publishers Chapman and Hall
Weight 720
Dimensions 235 x 159 x 30

Categories

Economics, Finance, Business & Management > Economics > International economics
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Computing & Information Technology > Computer networking & communications > EDI (electronic data interchange)
Economics, Finance, Business & Management > Industry & industrial studies
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