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Export Marketing Strategy

Language EnglishEnglish
Book Paperback
Book Export Marketing Strategy Zou
Libristo code: 01219979
Publishers Business Expert Press, January 2009
If you find that the domestic market is saturated, exporting is a very important strategic initiativ... Full description
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If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

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About the book

Full name Export Marketing Strategy
Author Zou
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 362
EAN 9781606490082
ISBN 1606490087
Libristo code 01219979
Publishers Business Expert Press
Weight 557
Dimensions 154 x 230 x 22

Categories

Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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