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Exploding The Creativity Myth

Name: Exploding The Creativity Myth
Brand: Bloomsbury Publishing
SKU: 01247927
Price: 69480 HUF
Availability: InStock
Author: Tony Veale
ISBN: 9781441166371

The Computational Foundations of Linguistic Creativity

Tony Veale

Language

English

Book Hardback

Libristo code: 01247927

Publishers Bloomsbury Publishing, September 2012

Karl Lagerfeld's description of his sunglasses as a 'Burqa for my eyes' drew a huge amount of commen... Full description

Libristo code: 01247927

472 b

69 480 Ft

Print on demand Shipping in 17-26 days

30-day return policy

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Karl Lagerfeld's description of his sunglasses as a 'Burqa for my eyes' drew a huge amount of commentary. But what was going on within that phrase? Why was it deemed original and contentious and what can it tell us about creativity? Taking us through cliche, metaphor, analogy, neologism and surrealism, amongst other creative tropes, Tony Veale offers a comprehensive guide to the actual processes behind linguistic creativity. By grounding his approachable examples in easy to replicate methods, the book is perfect as a resource for individual creative exploration. Anyone with an open mind and a computer and a desire to learn about how we creatively say things with words will love this book.Written by an expert in natural language generation, this deceptively simple book offers powerful tools for reconceptualising creativity.