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Evolution Der Informationsgesellschaft

Markenkommunikation Im Spannungsfeld Der Neuen Medien

Language GermanGerman
Book Paperback
Book Evolution Der Informationsgesellschaft Cary Steinmann
Libristo code: 01554325
Publishers Springer Fachmedien Wiesbaden, April 2011
Die AutorInnen dieses Bandes beleuchten Prozesse der Markenkommunikation aus der Sicht der dynamisch... Full description
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Die AutorInnen dieses Bandes beleuchten Prozesse der Markenkommunikation aus der Sicht der dynamischen Transition klassischer Medien in neue Medien unter spezieller Berücksichtigung der Sozialen Netzwerke. Indem sie Marken in den Kontext zu umfassenden technischen und medialen Umwälzungen stellen, verbinden sie konstruktiv wissenschaftliche und praxisbezogene Perspektiven. Neben Beiträgen zu methodisch-theoretischen Grundlagen sind auch Untersuchungen und Thesenpapiere zu den medialen und technologischen Dimensionen der Markenkommunikation sowie deren organisatorischen, philosophischen, ethischen wie auch linguistischen Integration enthalten.§Das Buch wendet sich an Dozierende und Studierende der Sprach-, Kommunikations- und Wirtschaftswissenschaften und der Organisationspsychologie sowie an MitarbeiterInnen von Kommunikations- und Werbeagenturen.

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About the book

Full name Evolution Der Informationsgesellschaft
Author Cary Steinmann
Language German
Binding Book - Paperback
Date of issue 2011
Number of pages 265
EAN 9783531181158
ISBN 3531181157
Libristo code 01554325
Publishers Springer Fachmedien Wiesbaden
Weight 327
Dimensions 148 x 210 x 14

Categories

Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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