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Marketingkompetenz - Fach- und Sachbücher
Eventmarketing (4. Auflage) - Kommunikationsstrategie, Konzeption und Umsetzung, Dramaturgie und Inszenierung - Fachbuch
Language
German
German
Book
Paperback
Informationen zum Titel: §Eine kompakte Einführung für alle, die sich in zentralen Themen der Event-...
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Libristo code: 01444512
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Informationen zum Titel: §Eine kompakte Einführung für alle, die sich in zentralen Themen der Event-/Veranstaltungsbranche aus- oder weiterbilden möchten. Als roter Faden dient der praktische Ablauf: Agenturwahl, Konzept, Planung, Durchführung, Zielgruppenansprache.§Die Leitfrage ist immer: Wie gestaltet man Events, die einen bleibenden Eindruck hinterlassen und sich unverwechselbar von denen der Konkurrenz abheben?§
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About the book
Full name
Marketingkompetenz - Fach- und Sachbücher
Author
Stephan Schäfer-Mehdi
Language
German
German
Binding
Book - Paperback
Date of issue
2012
Number of pages
168
EAN
9783064507180
ISBN
3064507184
Libristo code
01444512
Publishers
Cornelsen
Weight
332
Dimensions
238 x 12 x 13
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