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Eventforschung

Events und 'The New Normal'

Language GermanGerman
Book Paperback
Book Eventforschung Cornelia Zanger
Libristo code: 39321499
Publishers Springer, Berlin, January 2023
Live, digital und hybrid - Das New Normal steht für die Integration analoger und digitaler Kanäle. D... Full description
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Live, digital und hybrid - Das New Normal steht für die Integration analoger und digitaler Kanäle. Die Beiträge in diesem Konferenzband gehen auf die erfolgreiche Verknüpfung von Medien im Umgang mit den aktuellen Herausforderungen in einem pandemischen Umfeld ein. Vor diesem Hintergrund zeigen Forscher und Branchenexperten Trends und Strategien der Event- und Messewirtschaft im Umfeld der Krise auf, beleuchten hochaktuelle Themen zur Nachhaltigkeit und diskutieren die zukünftigen Entwicklungen der Veranstaltungsbranche in den bevorstehenden Monaten und Jahren. Die Beiträge in diesem Tagungsband bieten vielfältige Handlungsempfehlungen für die Branche und geben Impulse für Forschung und Wissenschaft.

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About the book

Full name Eventforschung
Author Cornelia Zanger
Language German
Binding Book - Paperback
Date of issue 2023
Number of pages 260
EAN 9783658383657
Libristo code 39321499
Publishers Springer, Berlin
Weight 331
Dimensions 149 x 16 x 15

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Brands & branding
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