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Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Essential McLuhan

Name: Essential McLuhan
Brand: Basic Books
SKU: 04613222
Price: 11621 HUF
Availability: InStock
Author: Frank Zingrone
ISBN: 9780465019953

Frank Zingrone

Eric McLuhan

Language

English

Book Paperback

Libristo code: 04613222

Publishers Basic Books, June 1996

Marshall McLuhan's insights are fresher and more applicable today than when he first announced them... Full description

Libristo code: 04613222

77 b

11 621 Ft

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Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation."Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhan's work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfe's wonder seems justified."From the IntroductionHere in one volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.