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Kundenbindung in Jungen, Innovativen Unternehmen

Name: Kundenbindung in Jungen, Innovativen Unternehmen
Brand: Gabler Verlag
SKU: 03621358
Price: 31563 HUF
Availability: InStock
Author: Daniela Alexa Brinkmann
ISBN: 9783834912862

Der Erfolgsbeitrag Loyalen Kundenverhaltens

Daniela Alexa Brinkmann

Prof. Dr. Malte Brettel

Language

German

Book Paperback

Libristo code: 03621358

Publishers Gabler Verlag, October 2008

Daniela Alexa Brinkmann analysiert die ökonomische Bedeutung von Kundenbindung für junge, innovative... Full description

Libristo code: 03621358

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31 563 Ft

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Daniela Alexa Brinkmann analysiert die ökonomische Bedeutung von Kundenbindung für junge, innovative Unternehmen. Sie untersucht das Wiederkauf-, Weiterempfehlungs-, und Feedbackverhalten von Kunden der Zielgruppe als Ausprägungsformen von Loyalität.

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About the book

Full name Kundenbindung in Jungen, Innovativen Unternehmen

Author Daniela Alexa Brinkmann, Prof. Dr. Malte Brettel

Language

German

Binding Book - Paperback

Date of issue 2008

Number of pages 407

EAN 9783834912862

ISBN 3834912867

Libristo code 03621358

Publishers Gabler Verlag

Weight 513

Dimensions 148 x 210 x 22

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