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Engineering Legitimacy

How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age

Language EnglishEnglish
Book Paperback
Book Engineering Legitimacy Iva Petkova
Libristo code: 21390165
Publishers Springer Nature Switzerland AG, February 2019
Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organi... Full description
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Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence.

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About the book

Full name Engineering Legitimacy
Author Iva Petkova
Language English
Binding Book - Paperback
Date of issue 2019
Number of pages 188
EAN 9783030080792
ISBN 303008079X
Libristo code 21390165
Publishers Springer Nature Switzerland AG
Weight 454
Dimensions 148 x 210 x 12

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies
Society & Social Sciences > Society & culture: general > Social groups > Social groups: religious groups & communities
Society & Social Sciences > Sociology & anthropology > Sociology > Sociology: work & labour
Society & Social Sciences > Sociology & anthropology > Anthropology > Social & cultural anthropology
Economics, Finance, Business & Management > Economics > Economics of industrial organization
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