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Ends Game

Name: Ends Game
Brand: MIT Press Ltd
SKU: 35770330
Price: 6924 HUF
Availability: InStock
Author: Marco Bertini
ISBN: 9780262542777

How Smart Companies Stop Selling Products and Start Delivering Value

Marco Bertini

Oded Koenigsberg

Language

English

Book Paperback

Libristo code: 35770330

Publishers MIT Press Ltd, January 2022

How some firms are rewriting the rules of commerce by pursuing "ends"--actual outcomes--rather than... Full description

Libristo code: 35770330

48 b

6 924 Ft

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How some firms are rewriting the rules of commerce by pursuing "ends"--actual outcomes--rather than selling "means"--their products and services.Would you rather pay for health care or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the "means" (products and services), they adopt innovative revenue models to pursue the "ends" (actual outcomes). They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.