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Emotional Boosting

Language GermanGerman
Book Hardback
Book Emotional Boosting Hans-Georg Häusel
Libristo code: 22413423
Publishers Haufe Lexware GmbH, August 2019
Sieger zeichnen sich durch eine Gemeinsamkeit aus - die absolute Passion für das Detail. Wer bei 100... Full description
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Sieger zeichnen sich durch eine Gemeinsamkeit aus - die absolute Passion für das Detail. Wer bei 1000 Kleinigkeiten besser ist, hat schließlich den entscheidenden Wettbewerbsvorsprung. Besonders wichtig: Diese 1000 Kleinigkeiten werden vom Käufer oft nur unbewusst wahrgenommen. Sie ergeben im Kundenhirn ein Gesamtbild des Produkts oder einer Dienstleistung und sorgen dafür, dass er das Produkt gegenüber einem anderen vorzieht. Inhalte: Wie aus Sicht der Hirnforschung eine überzeugende Komposition der 1000 Kleinigkeiten entwickelt wird Product Boosting: Wie Sie die inneren Werte von Produkten und Marken steigern Service Boosting: der emotionale Weg zur Kundenbindung Zahlreiche Erfolgsbeispiele aus Vertrieb, Service, Markenaufbau und Produktgestaltung Neu: aktuelle Beispiele und Salestipps

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About the book

Full name Emotional Boosting
Author Hans-Georg Häusel
Language German
Binding Book - Hardback
Date of issue 2019
Number of pages 213
EAN 9783648127216
ISBN 3648127217
Libristo code 22413423
Publishers Haufe Lexware GmbH
Weight 626
Dimensions 179 x 248 x 17

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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