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Emerging Market Multinationals

Name: Emerging Market Multinationals
Brand: Cambridge University Press
SKU: 09539712
Price: 39757 HUF
Availability: InStock
Author: Alvaro Cuervo-Cazurra
ISBN: 9781107073142

Managing Operational Challenges for Sustained International Growth

Alvaro Cuervo-Cazurra

William Newburry

Seung Ho Park

Language

English

Book Hardback

Libristo code: 09539712

Publishers Cambridge University Press, March 2016

Emerging market multinationals are becoming leaders in their industries, able to compete on equal te... Full description

Libristo code: 09539712

264 b

39 757 Ft

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Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.