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Electronic Marketing

Language EnglishEnglish
Book Paperback
Book Electronic Marketing Martin Evans
Libristo code: 04565381
Publishers PEARSON Education Limited, December 2003
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice... Full description
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Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

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About the book

Full name Electronic Marketing
Author Martin Evans, Eamonn Galvin, John O'Connor
Language English
Binding Book - Paperback
Date of issue 2003
Number of pages 456
EAN 9780273684763
ISBN 0273684760
Libristo code 04565381
Publishers PEARSON Education Limited
Weight 734
Dimensions 190 x 246 x 25

Categories

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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