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Electronic Customer Care

Die Anbieter-Kunden-Beziehung im Informationszeitalter

Language GermanGerman
Book Hardback
Book Electronic Customer Care Andreas Muther
Libristo code: 01563160
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, April 2001
Electronic Customer Care (ECC) ist seit Erscheinen der zweiten Auflage ein Bestseller für Softwarean... Full description
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18 640 Ft
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Electronic Customer Care (ECC) ist seit Erscheinen der zweiten Auflage ein Bestseller für Softwareanbieter geworden. Unter dem Begriff Customer Relationship Management (CRM) bieten boomende Firmen Lösungen zur Optimierung der Kundenprozesse an. Sie werben mit hoher Kundenzufriedenheit und reduzierten Kosten. Auch traditionelle Softwaregiganten beginnen, Lösungen im Bereich Marketing, Sales und Service zu vermarkten. Für viele Unternehmen allerdings ist die Reorganisation der sogenannten Front-Office-Prozesse Neuland. Auf was müssen Unternehmen achten, wenn sie CRM-Projekte starten? Wichtig ist es, vom Kundenbedürfnis auszugehen und die Kundenbeziehung ganzheitlich zu betrachten. Das Buch abstrahiert die Kundenbeziehung anhand des Customer Buying Cycles und schafft so einen neutralen Orientierungsrahmen für CRM-Projekte. Die dritte Auflage nimmt neue Themen wie e-Marktplätze in die Betrachtungen auf und bietet einen aktuellen Überblick über führende CRM-Anbieter.

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About the book

Full name Electronic Customer Care
Author Andreas Muther
Language German
Binding Book - Hardback
Date of issue 2001
Number of pages 176
EAN 9783540413325
ISBN 3540413324
Libristo code 01563160
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 426
Dimensions 156 x 234 x 11

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
Computing & Information Technology > Information technology: general issues
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