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Electronic Commerce - Strategies and Models for Business-to-Business Trading

Name: Electronic Commerce - Strategies and Models for Business-to-Business Trading
Brand: John Wiley & Sons Inc
SKU: 04891781
Price: 27408 HUF
Availability: InStock
Author: Paul Timmers
ISBN: 9780471498407

Paul Timmers

Language

English

Book Paperback

Libristo code: 04891781

Publishers John Wiley & Sons Inc, July 2000

This volume analyzes strategic marketing approaches on the basis of both marketing theory and intern... Full description

Libristo code: 04891781

187 b

27 408 Ft

In stock at our supplier Shipping in 10-18 days

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This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.