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Electronic Commerce

Name: Electronic Commerce
Brand: Cengage Learning, Inc
SKU: 02477791
Price: 35482 HUF
Availability: InStock
Author: Gary Schneider
ISBN: 9781285425436

Gary Schneider

Language

English

Book Paperback

Libristo code: 02477791

Publishers Cengage Learning, Inc, May 2014

Packed with real-world examples and business cases, Electronic Commerce, 11e continues to lead the m... Full description

Libristo code: 02477791

242 b

35 482 Ft

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Packed with real-world examples and business cases, Electronic Commerce, 11e continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.