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Election Campaigning: The New Marketing of Politics
Language
English
English
Book
Paperback
The advent of new technology and the importation of a professional communicatorsa has transformed t...
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The advent of new technology and the importation of a professional communicatorsa has transformed the nature of British election campaigning. In this book, Dennis Kavanagh explores this so--called process of a Americanizationa , characterized by the increasing importance of the media in elections and the rise of advertising agencies, pollsters, public relations advisers and speechwriters. He examines how the a professional communicatorsa function within British politics, and assesses the reaction of the politicians themselves to the changing environment of election campaigns.
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About the book
Full name
Election Campaigning: The New Marketing of Politics
Author
Dennis Kavanagh
Language
English
English
Binding
Book - Paperback
Date of issue
1995
Number of pages
288
EAN
9780631198116
ISBN
0631198113
Libristo code
04898093
Publishers
John Wiley and Sons Ltd
Weight
432
Dimensions
162 x 228 x 18
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