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eCommerce klipp & klar

Language GermanGerman
Book Paperback
Book eCommerce klipp & klar Jan-Frederik Engelhardt
Libristo code: 22394740
Publishers Springer Fachmedien Wiesbaden, October 2019
Dieses Lehrbuch präsentiert eine Einführung und Vertiefung der wesentlichen Themenfelder des eCommer... Full description
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Dieses Lehrbuch präsentiert eine Einführung und Vertiefung der wesentlichen Themenfelder des eCommerce. Der Fokus liegt dabei auf kundenzentrierten Aspekten, wie z.B. der Kundenzufriedenheit und -erwartung. Diese werden entlang einer Customer Journey systematisiert und ausgeführt. Neben Themen wie dem Kundenmanagement wird vor allem auch auf Onlineshops im eCommerce, insbesondere auf deren Gestaltungsmöglichkeiten, eingegangen. Dabei wird aufgezeigt, wie eine logische Wertschöpfung nach Gesetzen der Netzökonomie aussehen kann. Schließlich zeigen die Autoren die Erfolgsfaktoren des eCommerce auf, für die die bestmögliche Kenntnis des Kunden eine wesentliche Grundlage bildet. Das praxisorientierte Buch richtet sich an Studierende und auch Praktiker, die den eCommerce in Ihrem Unternehmen aktiv gestalten und entwickeln.

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About the book

Full name eCommerce klipp & klar
Author Jan-Frederik Engelhardt, Alexander Magerhans
Language German
Binding Book - Paperback
Date of issue 2019
Number of pages 273
EAN 9783658265038
ISBN 3658265035
Libristo code 22394740
Publishers Springer Fachmedien Wiesbaden
Weight 621
Dimensions 178 x 254 x 15

Categories

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
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