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E-Strategy

Strategy 03.03

Language EnglishEnglish
Book Paperback
Book E-Strategy Michael J. Cunningham
Libristo code: 05094588
Publishers John Wiley and Sons Ltd, March 2002
Fast track route to developing effective and profitable e-strategies for organizations.Covers all th... Full description
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Fast track route to developing effective and profitable e-strategies for organizations.Covers all the key techniques for development of a coherent and effective e-strategy for an organization. Guidelines and roadmaps from some of the worlds leading thinkers on a subject that can determine the success or failure of a business.Examples and lessons from some of the world's most successful businesses, including eBay, General Electric and Richard Branson's Virgin, plus ideas from the smartest thinkers, including Michael Porter, Thomas Hagal and Patricia Seybold.Includes a glossary of key concepts and a comprehensive resources guide

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About the book

Full name E-Strategy
Author Michael J. Cunningham
Language English
Binding Book - Paperback
Date of issue 2002
Number of pages 120
EAN 9781841122144
ISBN 1841122149
Libristo code 05094588
Publishers John Wiley and Sons Ltd
Weight 122
Dimensions 126 x 175 x 7

Categories

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Computing & Information Technology > Digital lifestyle > Internet guides & online services
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