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E-Shock
The electronic shopping revolution: strategies for retailers and manufacturers
Language
English
English
Book
Paperback
Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the...
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Libristo code: 03614551
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Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer.
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About the book
Full name
E-Shock
Author
Michael De Kare-Silver
Language
English
English
Binding
Book - Paperback
Date of issue
1998
Number of pages
279
EAN
9781349147762
ISBN
1349147761
Libristo code
03614551
Publishers
Palgrave Macmillan
Weight
452
Dimensions
155 x 235 x 16
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