Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Free delivery for purchases over 19 990 Ft

DPD point 990 Ft DPD courier 1 190 Ft GLS point 1 190 Ft Hungarian Post 1 795 Ft Hungarian Post 1 690 Ft Hungarian Post 1 690 Ft FoxPost 1 190 Ft Packeta point 1 190 Ft GLS courier 1 690 Ft

Contact

How to shop

Help

My account

▸ Empty :-(

Free shipping on orders over 19,990 Ft via Packeta, Fox Post Box, and DPD Collection Point

Dynamic Competitive Analysis in Marketing

Name: Dynamic Competitive Analysis in Marketing
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 06809518
Price: 40659 HUF
Availability: InStock
Author: Steffen Jorgensen
ISBN: 9783540616139

Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montreal, Canada, September 1-2, 1995

Steffen Jorgensen

Georges Zaccour

Language

English

Book Paperback

Libristo code: 06809518

Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, November 1996

This volume contains a selection of papers that were presented at the International Workshop on Dyna... Full description

Libristo code: 06809518

271 b

40 659 Ft

In stock at our supplier Shipping in 5-8 days

Up to 30 days for returns

Customers also purchased

Kicia Kocia. Maskotka 17 cm Anita Głowińska

Toy

3 376 Ft

Chemia nowa matura zeszyt 9 Michał Fau

Paperback

1 847 Ft

This volume contains a selection of papers that were presented at the International Workshop on Dynamic Competitive Analysis, held in Montr6al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract researchers from different areas of the marketing science community that usually do not get together. Obviously, a volume like this cannot be exhaustive in the coverage of the dynamics of marketing competition but we are confident that it will convey to the reader an impression of what are the current themes in this field of research. The book should be useful to researchers in marketing science, applied game theorists, graduate students, as well as practitioners in marketing with an interest in methods and examples of dynamic competitive analysis.