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Driving Demand

Language EnglishEnglish
Book Hardback
Book Driving Demand Carlos Hidalgo
Libristo code: 09485167
Publishers Palgrave Macmillan, October 2015
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change... Full description
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Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

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About the book

Full name Driving Demand
Author Carlos Hidalgo
Language English
Binding Book - Hardback
Date of issue 2015
Number of pages 204
EAN 9781137526786
ISBN 1137526785
Libristo code 09485167
Publishers Palgrave Macmillan
Weight 508
Dimensions 243 x 162 x 21

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Organizational theory & behaviour
Economics, Finance, Business & Management > Economics
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