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Doing Media Research

Name: Doing Media Research
Brand: Sage Publications Ltd
SKU: 46523412
Price: 18056 HUF
Availability: InStock
Author: Michael Stevenson
ISBN: 9781529602043

Michael Stevenson

Misha Kavka

Language

English

Book Paperback

Libristo code: 46523412

Publishers Sage Publications Ltd, February 2025

What is media research and how is it done? This book offers detailed introductions and practical gui... Full description

Libristo code: 46523412

121 b

18 056 Ft

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What is media research and how is it done? This book offers detailed introductions and practical guidance for all aspects of media research, from developing a research question and choosing sources to interpreting media texts, applying qualitative and quantitative methods, conducting interviews, and much more.

You will encounter:

A ′Fundamentals′ section covering eight big topics like ′what is method?′
A global perspective reflected in case studies of media research in Asia, Africa and South America
Practical examples on topics from crafting a thesis statement to conducting an analysis and presenting the outcomes
Integrated discussion of contemporary issues like the ethics of social media research

This essential companion will empower any media student to tackle their research with confidence and skill.