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Diskursdynamiken

Name: Diskursdynamiken
Brand: De Gruyter
SKU: 07177285
Price: 38134 HUF
Availability: InStock
Author: Eva Gredel
ISBN: 9783110372250

Metaphorische Muster zum Diskursobjekt Virus

Eva Gredel

Language

German

Book Hardback

Libristo code: 07177285

Publishers De Gruyter, November 2017

Die Studie entwickelt Grundlagen einer Bedeutungstheorie, die sprachliche Innovationen und diskursiv... Full description

Libristo code: 07177285

261 b

38 134 Ft

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Die Studie entwickelt Grundlagen einer Bedeutungstheorie, die sprachliche Innovationen und diskursive Dynamiken als Normalfall versteht. Durch die Integration system- und handlungstheoretischer Aspekte werden Diskurse als Orte des Bedeutungswandels beschreibbar. Die Analyse von multikodalen Metaphern plausiblisiert die Diskurssensitivität von Bildern in Printanzeigen und führt zum Postulat der multikodalen Erweiterung von Diskursanalysen.