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Direktmarketing

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Language GermanGerman
Book Paperback
Book Direktmarketing E Krug
Libristo code: 09487593
Publishers Gbi-Genios Verlag, July 2015
Direktmarketing boomt. Trotz Budgetkürzungen im Marketing, trotz allgemeiner Werbeflaute konnte in d... Full description
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Direktmarketing boomt. Trotz Budgetkürzungen im Marketing, trotz allgemeiner Werbeflaute konnte in der Branche ein durchaus beachtliches Umsatzwachstum festgestellt werden. (1) , (2) , (3) , (4) Die Unternehmer sehen gerade jetzt in wirtschaftlich kritischen Zeiten ihre Chancen im Direktmarketing, sprich dem direkten Dialog mit dem Kunden, um hohe Streuverluste durch z.B. flächendeckende Werbung zu vermeiden. (3) , (5) Problematisch erweist sich der Missbrauch von Direktmarketing. Abmahnungen sollen hier dem Negativtrend entgegenwirken. (1) , (3) , (6)

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About the book

Full name Direktmarketing
Author E Krug
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 18
EAN 9783737936057
ISBN 3737936056
Libristo code 09487593
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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