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Direktmarketing-Fallstudien
Beispiele für Datenbanken, Adress-Selektionen, Mailings
Language
German
German
Book
Paperback
Direktmarketing erfolgreich einsetzen.Das Buch zeigt erstmals anhand von prämierten Fallstudien, mit...
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Libristo code: 06800229
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Direktmarketing erfolgreich einsetzen.Das Buch zeigt erstmals anhand von prämierten Fallstudien, mit welchen Mitteln Direktmarketing-Aktionen in verschiedenen Branchen und Unternehmen - darunter OBI, Atlantis und Hamburger Elektrizitätswerke - erfolgreich umgesetzt wurden. Von der Situationsanalyse über die Zielgruppenanalyse und zur Erfolgskontrolle wird die Vorgehensweise ausführlich und leicht nachvollziehbar beschrieben.
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About the book
Full name
Direktmarketing-Fallstudien
Author
Heinrich Holland
Language
German
German
Binding
Book - Paperback
Date of issue
2002
Number of pages
171
EAN
9783409117739
ISBN
3409117733
Libristo code
06800229
Publishers
Gabler
Weight
351
Dimensions
170 x 240 x 9
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