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Digitale Formatentwicklung

Nutzerorientierte Medien für die vernetzte Welt

Language GermanGerman
Book Paperback
Book Digitale Formatentwicklung Egbert van Wyngaarden
Libristo code: 18203381
Publishers Halem, July 2018
"Digitales Erzählen: Durch Nutzerorientierung zum Erfolg" präsentiert eine Methode für die Entwicklu... Full description
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"Digitales Erzählen: Durch Nutzerorientierung zum Erfolg" präsentiert eine Methode für die Entwicklung innovativer Medien im digitalen Zeitalter. Einen besonderen Fokus dabei bilden interdisziplinäre Teams, Design Thinking und agile Methoden sowie die Verbindung von Kreativität und Technologie. Das Buch behandelt das erzählerische Potenzial von Augmented Reality, Virtual Reality, Künstlicher Intelligenz, Maschinellem Lernen und dem Internet der Dinge, stets unter dem Gesichtspunkt marktorientierter Wertschöpfung. "Digitales Erzählen: Durch Nutzerorientierung zum Erfolg" richtet sich an alle Erzähler und Medienschaffende, die die vielfältigen Chancen und Möglichkeiten der digitalen Welt nutzen wollen, um ihr Publikum zu erreichen und zu begeistern.

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About the book

Full name Digitale Formatentwicklung
Language German
Binding Book - Paperback
Date of issue 2018
Number of pages 400
EAN 9783744511186
ISBN 3744511189
Libristo code 18203381
Publishers Halem
Weight 1007
Dimensions 172 x 241 x 23

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