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Digital Marketing - Global Strategies from the World's Leading Experts

Name: Digital Marketing - Global Strategies from the World's Leading Experts
Brand: John Wiley & Sons Inc
SKU: 04890125
Price: 15083 HUF
Availability: InStock
Author: Jerry Wind
ISBN: 9780471361220

Jerry Wind

Vijay Mahajan

Language

English

Book Paperback

Libristo code: 04890125

Publishers John Wiley & Sons Inc, February 2001

The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Win... Full description

Libristo code: 04890125

101 b

15 083 Ft

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The first in a series of books from Wharton's prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e-commerce businesses operating globally. It includes contributed chapters from leading thinkers from top U.S. business schools including Wharton, the University of Texas, Columbia, Harvard, Northwestern, University of Michigan, Duke, and MIT. Many of the contributors, in addition to teaching MBA and Executive Education seminars, also consult to major corporations around the world.