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Digital Marketing Divide

Reconciling Data-Driven and Creative Marketing Styles

Language EnglishEnglish
Book Hardback
Book Digital Marketing Divide Ericka Wilcher
Libristo code: 03025824
Publishers John Wiley & Sons Inc, June 2016
Strike the ideal balance between art and analytics with strategies for the modern marketing paradigm...
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Strike the ideal balance between art and analytics with strategies for the modern marketing paradigm The Digital Marketing Divide sparks a discussion on the value of marketing decisions made from a place of balance between art and science.

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About the book

Full name Digital Marketing Divide
Author Ericka Wilcher
Language English
Binding Book - Hardback
Date of issue 2016
Number of pages 208
EAN 9781119023098
ISBN 9781119023098
Libristo code 03025824
Publishers John Wiley & Sons Inc
Weight 666

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Mathematics & Science > Mathematics
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