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Digital Consumer Behavior

Language EnglishEnglish
Book Hardback
Book Digital Consumer Behavior Varsha Jain
Libristo code: 49413698
Publishers Taylor & Francis Ltd, February 2026
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to th... Full description
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97 257 Ft
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This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior.

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About the book

Full name Digital Consumer Behavior
Author Varsha Jain
Language English
Binding Book - Hardback
Date of issue 2026
Number of pages 246
EAN 9781032573700
ISBN 1032573708
Libristo code 49413698
Publishers Taylor & Francis Ltd
Weight 453
Dimensions 174 x 246

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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