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Digital Analytics for Marketing

Language EnglishEnglish
Book Paperback
Book Digital Analytics for Marketing A. Karim Feroz
Libristo code: 44202004
Publishers Taylor & Francis Ltd, January 2024
This second edition of Digital Analytics for Marketing provides students with a comprehensive overvi...
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This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy.

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About the book

Full name Digital Analytics for Marketing
Author A. Karim Feroz, Gohar F. Khan, Marshall Sponder
Language English
Binding Book - Paperback
Date of issue 2024
Number of pages 320
EAN 9780367456412
Libristo code 44202004
Publishers Taylor & Francis Ltd
Weight 604
Dimensions 178 x 254

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Production & quality control management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Economics
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