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Schaffung eines Marktes

Name: Schaffung eines Marktes
Brand: Walter de Gruyter
SKU: 12821232
Price: 29738 HUF
Availability: InStock
Author: Sebastian Teupe
ISBN: 9783110496291

Sebastian Teupe

Language

German

Book Paperback

Libristo code: 12821232

Publishers Walter de Gruyter, October 2016

Did markets function differently in West Germany and the United States? This study in economic socio... Full description

Libristo code: 12821232

202 b

29 738 Ft

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Did markets function differently in West Germany and the United States? This study in economic sociology examines this question by focusing specifically on the market for tv sets. It shows that social contexts decidedly shape market behavior on the part of manufacturers, dealers, and consumers. The study thus transcends the model of national "market cultures" to reveal changes in and similarities between consumer markets in the two societies.