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Die Bertelsmann Methode

Die 10 Erfolgsgeheimnisse des vielseitigsten Medienunternehmens der Welt

Language GermanGerman
Book Paperback
Book Die Bertelsmann Methode Jean Marc Göttert
Libristo code: 09184588
Publishers Redline Verlag, September 2001
Was haben Carlos Santana, die Suchmaschine Lycos und die Frauenzeitschrift Brigitte gemeinsam? Richt... Full description
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Was haben Carlos Santana, die Suchmaschine Lycos und die Frauenzeitschrift Brigitte gemeinsam? Richtig: im Hintergrund steht das Unternehmen Bertelsmann mit seinen Töchtern Bertelsmann Music Group, Gruner + Jahr und noch vielen anderen. Schon lange vor dem Internetzeitalter verstand sich Bertelsmann als "pluralistisches Verlagshaus der Alternativen". Aber was in Deutschland von vielen noch mit einem angestaubten Verlagsnamen assoziiert wird, hat sich weltweit längst als Multimedia Marke etabliert. Jeder zweite Franzose liest eines der 14 Magazine der Bertelsmann-Tochter Prisma Presse! Und in ganz Europa schalten jeden Tag 120 Millionen Zuschauer einen Sender der RTL Group an. Welche Erfolgsgeheimnisse hinter dem Mediengiganten aus Gütersloh stehen, erfahren Sie in Die Bertelsmann Methode!

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About the book

Full name Die Bertelsmann Methode
Author Jean Marc Göttert
Language German
Binding Book - Paperback
Date of issue 2001
Number of pages 214
EAN 9783868814019
Libristo code 09184588
Publishers Redline Verlag
Weight 325
Dimensions 155 x 230 x 11

Categories

Economics, Finance, Business & Management > Economics > Economics of specific sectors
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