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Bedeutung von Messen im B2B Bereich

Language GermanGerman
Book Paperback
Book Bedeutung von Messen im B2B Bereich Uwe Vey
Libristo code: 02878140
Publishers Grin Publishing, December 2015
Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Mark... Full description
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Studienarbeit aus dem Jahr 2006 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Fachhochschule Koblenz - Standort RheinAhrCampus Remagen, Veranstaltung: MBA Rheinahr Campus Remagen, 38 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Nach der Vorstellung der verschiedenen Definitionen wird die Bedeutung der Messe für die einzelnen Marketinginstrumente dargestellt.§Im zweiten Teil wird der B2B Bereich mit den Möglichkeiten der Kommunikation vorgestellt. Die Messe wird dann in diesen Kommunikationsmix eingeordnet. Dabei werden Ziele Kosten usw. bis zur Erfolgskontrolle behandelt.§Die Arbeit behandelt die Kernpunkte der Aufgabenstellung logisch und klar, auf einer breiten Literaturbasis.

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About the book

Full name Bedeutung von Messen im B2B Bereich
Author Uwe Vey
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 70
EAN 9783668105515
ISBN 3668105510
Libristo code 02878140
Publishers Grin Publishing
Weight 104
Dimensions 148 x 210 x 4

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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