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Development Communication - Reframing the Role of the Media

Language EnglishEnglish
Book Paperback
Book Development Communication - Reframing the Role of the Media Thomas L McPhail
Libristo code: 04391368
Publishers John Wiley and Sons Ltd, April 2009
In Development Communication, top media scholars explore the details of communication in areas whe... Full description
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In Development Communication, top media scholars explore the details of communication in areas where modernization has failed to deliver change. Offers a complete introduction to the history of development communication - the process of systematically intervening with either media or education in order to promote positive social change Discusses the major approaches and theories in development communication, including educational issues of training, literacy, schooling, and use of media from print and radio to video and the internet Explores the role of NGOs, the CNN Effect, and the power of grass-roots movements and 'bottom-up' approaches that challenge the status quo in global media

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About the book

Full name Development Communication - Reframing the Role of the Media
Author Thomas L McPhail
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 254
EAN 9781405187947
ISBN 1405187948
Libristo code 04391368
Publishers John Wiley and Sons Ltd
Weight 380
Dimensions 156 x 229 x 14

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Cultural studies
Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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