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Developing Global Business Communication in Asia

Language EnglishEnglish
Book Paperback
Book Developing Global Business Communication in Asia Lockwood
Libristo code: 33259163
Publishers Taylor & Francis Ltd, April 2021
This book is an essential guide for anyone who wishes to develop successful business communication.... Full description
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21 568 Ft
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This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.


The book aims to help learners:




  • Use authentic workplace materials to solve problems using English



  • Understand how language can be used as a lingua franca effectively when communicating



  • Understand how intertextuality between shared spoken and written texts drives communication



  • Improve communicative performance in spoken and written texts



  • Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised


This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.

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About the book

Full name Developing Global Business Communication in Asia
Author Lockwood, Jane (Hong Kong Polytechnic University, Hong Kong), Elias, Neil (Future Perfect, The Philippines)
Language English
Binding Book - Paperback
Date of issue 2021
Number of pages 312
EAN 9780367356538
ISBN 0367356538
Libristo code 33259163
Publishers Taylor & Francis Ltd
Weight 572
Dimensions 244 x 173 x 23

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
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